“Pinterest’s sweet spot really is in e-commerce.”
— Search Engine Watch, July 2013
Do you have an e-commerce business focused on fitness, food, travel, hospitality, beauty, art, crafts, or fashion and targeted mostly at women? If so, Pinterest is likely a great social platform to add to your online marketing strategy to drive traffic and sales conversions.
In a recent study, Search Engine Watch reported that Pinterest provided more social shares in the e-commerce category than Facebook, with 41 percent shares from Pinterest, compared to 37 percent for Facebook and 17 percent for Twitter.
Watch the video above to learn how to add Pinterest “Pin It” buttons to your WordPress website to increase traffic and give your visitors an easy way to share your visual content directly from your website. We’ll be adding the following two plugins to a WordPress e-commerce website:
Add the same Pinterest Features As Amazon.com:
Adding these Pinterest plugins to your WordPress e-commerce website will help increase discoverability of your website on the social web, will help increase traffic back to your e-commerce website, and will give you the same Pinterest functionality and features used by leading e-commerce site, Amazon.com.
Want more WordPress training?
Check out my video on the “Top 10 Plugins Every WordPress Website Should Have”. Also, learn proven ways to recover lost sales on your e-commerce site: “How To Reduce Shopping Cart Abandonment In WooCommerce & WordPress”.